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Who We Are

Placeholder is a dynamic forum that brings together a team of diverse talents and research-rigor ideas for innovating workplace technology. Our team comprises seasoned professionals with a wealth of experience in workplace architecture and design, data modeling, user analysis, and research. Our mission is to make a meaningful contribution to the world through our cutting-edge research and technology solutions.

  • Vafa Dianati

    Vafa Dianati

    Researcher

    Vafa is an architect, educator, and urban researcher, and currently works as a teaching assistant in Development Planning Unit (DPU) at UCL. In Placeholder, he utilizes his knowledge of people-space-behavior to formulate studies that shape our understanding of current workplaces and leads us to strategic insights for improving workplace performances.

  • Ehsan Mashayekh

    Ehsan Mashayekh

    Developer

    Ehsan is a multi-talented Web Developer with a background in Mechanical Engineering. With his proficiency in both front-end and back-end systems and various programming languages, he builds an infrastructure of data intelligence in WRI that facilitates user interaction, data analysis and report generation to an entirely automated process.

  • Roohid Novinrooz

    Roohid Novinrooz

    Designer

    Roohid is a Workplace Consultant with experience and training in Architecture and User Research. With his passion for observing how people interact with spaces, he seeks to transform workplaces into responsive, dynamic environments that accommodate the diverse needs of users. He brings on his expertise in workplace transformation and corporate real estate insights to use-centricity and market relevance in our platform.

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